— PROJECT NAME
Look's Marketplace
— ROLES
Writer
Creative direction
(for Fresh Produce)
— YEAR
2019
Look’s Market used to be a premium meat counter, and the oldest business in Sioux Falls. In 2019, they bought an enormous building and added a deli, an ice-cream stand, a grocery store, a bakery, a brewery, and a couple of restaurants to their operation. They asked Fresh Produce to help with the rebrand and grand opening campaign.
ADs
Once our designer came up the look of the Look’s mascot, the Walk Around Sausage, he walked his way onto most of the print, digital, and billboard materials we made.
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RADIO
IN THE WILD
CENTERFOLD
When our artist asked what I was thinking visually for this centerfold ad, I referred them to the famous Burt Reynolds spread in Playgirl, which I realize seems slightly unprofessional, but this artist and I are old friends and–as I suspected–they were already very familiar with said centerfold.
TATTOO
I didn’t personally apply this Walk Around Sausage tattoo to the owner of Look’s to celebrate the grand opening, but I’m sure glad someone did.
