PROJECT
Rebrand
ROLES
Creative Direction
Writer
Look’s Market used to be a premium meat counter, and the oldest business in Sioux Falls. In 2019, they bought an enormous building and added a deli, an ice-cream stand, a grocery store, a bakery, a brewery, and a couple of restaurants to their operation.
LAUNCH
Once we settled on a look for the Look’s mascot, the Walk Around Sausage, he walked his way onto most of the print, digital, and billboard materials we made.
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RADIO
TATTOO
I didn’t personally apply this Walk Around Sausage tattoo to the owner of Look’s to celebrate the grand opening, but I’m sure glad someone did.
