PROJECT NAMES
"Based on a True Story"
Centennial Rebrand
ROLE
Creative Direction
Writer
LSS-SD was turning 100 years old and wanted to celebrate without getting too bogged down in the past.
They also always need mentors for their in-school mentoring program.
“Based on a True Story”
Mentor Recruitment
At any given time, the waitlist for students to be paired with an LSS in-school mentor is over 300 names long.
I sometimes joke that I was bullied into becoming an LSS in-school mentor. Almost two decades ago, a close friend of mine, who is a middle school teacher, told me in her most terrifying middle school teacher voice that I was to sign up with the LSS mentorship program. Immediately.
Had Steph not been so frighteningly insistent, I would have missed out on some of the
most fulfilling friendships of my life.
So when LSS asked for our advice on how to recruit new mentors, I suggested that we
gently bully them into signing up, just like I had been.
THE TRUE STORY IN QUESTION
This fourth grader is now a high school graduate, somehow five inches taller than me, and bought us both falafel sandwiches for lunch last Thursday.
Centennial Rebrand
LSS runs literally dozens of programs, but many members of the public – including LSS clients – remain unaware of all that the organization does.
As part of the centennial celebration, we developed an awareness campaign that helped the public visualize how interconnected LSS is with the communities it serves.
