— PROJECT NAMES
LSS Centennial Rebrand
Mentoring Recruitment
— ROLES
Writer
(for Fresh Produce)
— YEAR
2020
LSS was turning 100 years old, and they wanted to celebrate without getting too bogged down in the past. Also, they always need mentors for their in-school mentoring program.
So those became the two biggest priorities when we began working with them.
Centennial Rebrand
LSS runs literally dozens of programs, but many members of the public–including LSS clients–remain unaware of all that the organization does.
In conjunction with the centennial celebration, we developed an awareness campaign that helped the public visualize how interconnected LSS is with the communities it serves.
billboard
billboard
billboard
billboard
billboard
billboard
Mentor Recruitment
At any given time, the waitlist for students to be paired with an LSS in-school mentor is over 300 names long.
I sometimes joke that I was bullied into becoming an LSS in-school mentor. A little over a decade ago, a close friend of mine, who is a middle school teacher, told me in her most terrifying middle school teacher voice that there was a kid in one of her classes who liked pulpy horror novels and was on the waiting list for a mentor, and that because I was basically what she imagined the grown-up version of this kid could be, I was going to sign up with LSS so I could be paired with him in the mentorship program. Immediately.
Had Steph not been so frighteningly insistent, I would have missed out on some of the most fulfilling friendships of my life.
So when LSS asked for our advice on how to recruit new mentors, I suggested that we gently bully them into signing up, just like I had been.
digital display
digital display
BASED ON A TRUE STORY
TRIVIA #1: Kerrie is not affiliated with LSS, but is the marketing director of another organization Fresh Produce works with.
TRIVIA #2: The fourth grader who inspired this headline is now a tenth grader, three inches taller than me, and still does me the favor of meeting for lunch every Wednesday.
TRIVIA #3: I cropped out my response to this text message because it was "Lol thanks [cool sunglasses emoji]," and I am very embarrassed by that.
