First Dakota
First Dakota was the first bank to incorporate in South Dakota, but are not ones to get stuck in the past.
Over the many years I worked on their account, we created projects that ranged in tone from sentimental to silly, and in style from documentary to animation. Here are a few of my favorites.
— PROJECT
What We're Lending You
— ROLE
Writer
Creative Direction
Inspiration doesn’t typically strike in an office. This campaign celebrated the entrepreneurs putting in the work to bring their business dreams to life and the bankers who help make it happen.
— PROJECT
Account for Your Dreams
— ROLE
Director
Writer
— DATE
2012-2016
“Account for Your Dreams” was a multiyear campaign in which we profiled over four dozen First Dakota business customers.
I conducted the interviews, directed the shoots, and crafted narratives for our editor to cut 2-5 minute micro-documentaries and :30 and :15 broadcast & digital videos of each.
— PROJECT
Other videos
— ROLE
Writer
Creative Direction
While First Dakota's brand voice is generally very earnest and contemplative, they also don't mind playing around every so often. Here are a few examples of us getting a little silly together.